If you run a business that relies on search from Google search, I would be mashing the hell out of the panic button right now. Google has shown that it is going to do everything it can to avoid sending people to your website.

Now is the time to be doing everything you can to build a strong, direct relationship with your customer. An app would probably be best, a newsletter 2nd best, social media a distant third, though you’ll probably need all of them to survive the carnage that’s coming.

I’d also suggest moving away from Google platforms as much as you can. There’s no point paying them to steal your hard work to line their own pockets.